What SERVPRO Offers
SERVPRO franchises carry national brand recognition, standardized training programs, and in major markets, the capacity to scale response for large losses. Many SERVPRO franchises are large operations with multiple trucks and crews. Their brand is widely recognized by insurance adjusters and they have established billing processes with major carriers.
What Local Companies Offer
Well-run local restoration companies often provide more personalized service with the business owner more directly involved in each job. Local companies may have competitive or lower pricing for out-of-pocket jobs. Many local companies hold the same IICRC certifications as SERVPRO franchises and use the same Xactimate estimating software for insurance work.
The Certification Question
The IICRC certification system is the key qualification to verify regardless of company type. WRT (Water Restoration Technician), ASD (Applied Structural Drying), and AMRT (Applied Microbial Remediation Technician) are the core certifications. Ask for the specific certification cards of the technicians who will be on your job -- not just the company.
Response Time Reality
In major markets, both SERVPRO franchises and established local companies typically offer 24/7 emergency response. In smaller markets, one may have faster availability than the other depending on current workload. Ask directly about response time rather than assuming the national brand is faster.
Making the Decision
Evaluate both options on: current customer reviews (last 12 months on Google), IICRC certification verification, state licensing verification, proof of insurance, and written scope of work quality. A local company that scores well on all five criteria is equal to or better than a franchise that does not.
Frequently Asked Questions
Does using SERVPRO help with my insurance claim?
SERVPRO's familiarity with insurance processes can streamline billing, but it does not guarantee higher settlements or faster approvals. A local company using the same Xactimate software and IICRC standards achieves the same insurance billing process.
How do I verify a local restoration company is legitimate?
Verify state contractor license through your state licensing board, confirm IICRC certification through the IICRC registry, request a certificate of insurance showing general liability and workers compensation, and check recent Google reviews from the past 12 months.
What questions should I ask any restoration company before hiring?
Ask: Are your technicians IICRC-certified (specifically WRT and ASD)? Can you provide a certificate of insurance? Can you give me an itemized written scope of work before starting? How will you document moisture levels throughout the drying process? What is your current response time availability?
Find Restoration Help in Your Area
WaterDamageSource is an educational resource. Always consult a licensed restoration professional and review your specific insurance policy for coverage details.